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Marketing • Consulting • Car Girl




A native Houstonian and sales/marketing fiend, Diane is a marketing professional specializing in luxury automotive consulting and digital marketing for small businesses.    


Best known for her over 20 years in the luxury automotive industry where she previously worked as marketing & eCommerce director for Sonic Automotive's Momentum Jaguar, Land Rover, Porsche, and Volvo dealerships where she developed expertise in event marketing, billboard, TV, digital, and print realms. 

She took a few years off from fast cars and is the former Group Publisher for SagaCity Media and oversaw the business operations, including print and digital sales, marketing, events, community outreach and production for Houstonia, Love Wins Texas Weddings, Love Wins California Weddings, Aspen Sojourner, Mountain Home Style, Vail Beaver Creek, Colorado Summit, Park City,  Salt Lake/Park City Bride & Groom magazines along with several custom publications.

Over her span of automotive experience, she has represented such brands as Ferrari, Rolls-Royce, Bentley, Bugatti, Mercedes-Benz and Porsche and in 2021 was nominated as one of the Top Ferrari Marketing Managers in the United States. 




Diane Caplan​

hello AT dianecaplan.com

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