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Supercar Girl • Luxury Marketing Professional




A native Houstonian and sales/marketing fiend, Diane is a marketing professional specializing in luxury automotive marketing & eCommerce.


Best known for her over 20 years in the luxury automotive industry where she previously worked as marketing & eCommerce director for Sonic Automotive's Momentum Jaguar, Land Rover, Porsche, and Volvo dealerships where she developed expertise in event marketing, billboard, TV, digital, and print realms. 

She took a few years off from fast cars and is the former Group Publisher for SagaCity Media overseeing the business operations, including print and digital sales, marketing, events, community outreach, and production for Houstonia, Love Wins Texas Weddings, Love Wins California Weddings, Aspen Sojourner, Mountain Home Style, Vail Beaver Creek, Colorado Summit, Park City,  Salt Lake/Park City Bride & Groom magazines along with several custom publications.

Over her span of automotive experience, she has represented such brands as Ferrari, Rolls-Royce, Bentley, Bugatti, Mercedes-Benz, and Porsche and in 2021 was nominated as one of the Top Ferrari Marketing Managers in the United States. 

Diane is currently the Head of Marketing & Brand Management for Tilman Fertitta's Post Oak Motor Cars group of luxury brands, including Rolls-Royce Motor Cars Houston, Bentley Houston, Bugatti Houston, Hispano Suiza Houston, Zenvo Houston, Karma Houston, Vintage Broncos Houston and Lotus The Woodlands.




Diane Caplan​

hello AT

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